Frequently Asked Question

We promote our books to all appropriate markets (library, higher ed, retail, specialty, and direct-to-consumer) through our business relationships with booksellers, our sophisticated metadata routines, direct mail/online/print advertising, conferences and trade shows, and course adoptions. Much of our activities promote groups of books, subject lines and the company brand, though we do undertake some level of single-title promotion for each individual book, as well.